Comprehensive set of graphics for sustainable maternity fashion brand WO-MUM, including social media templates, custom icons, printed leaflets & website banners
For the sustainable maternity fashion brand WO-MUM, I designed a series of graphics including social media templates, custom icons, printed leaflets or website banners. These outputs are based on a complex visual identity that I co-created with Heels Make Deals Studio.
WO-MUM
Disciplines
art-direction
visual identity
social media
custom icons
print
banners
Client
WO-MUM
Studio
Heels Make Deals
Credits
Art direction: Kateřina Horká, Sabina Samuel, Tereza Kopečná
Photography: WO-MUM
Year
2023
Unifying WO-MUM’s Instagram feed
When curating WO-MUM’s Instagram feed, I always try to balance product photos with typographic posts. I designed various graphic templates tailored for different types of content (both posts & stories) such as blog topics, product carousels or educational content. The goal was a unified, instantly recognizable brand communication that tells a story of sustainable maternity fashion.
Custom Fine-Line Icons
I created custom fine-line icons for WO-MUM that represent the brand’s essence of high-quality, sustainable maternity fashion. Each pictogram represents themes such as motherhood topics, blog posts, or sustainable fashion. These pictograms are designed to make navigation easier.
I created various printed outputs such as leaflets and posters for the brand’s pop-up store.
Website banners
I designed website banners that resonate with women at every stage of life — pregnant or not. These banners effectively communicate the brand’s core values & offer and include a call to action.
