Elegant logo for a luxury handbag organizers brand
As a designer at HMD, I created a new logo for Popona, a small female-owned business that specializes in crafting bespoke organizers for luxury handbags. These organizers complement high-end brands such as Chanel, Dior, LV or Goyard. As the brand grew, so did its need for a refined and impactful identity that would resonate with discerning customers who are accustomed to luxury standards. The new identity enhances Popona’s image, aligning it with the prestigious brands that its customers admire.
Popona logo redesign
Disciplines
art-direction
logo design
visual identity
Client
Popona
Studio
Credits
Photography and video: Popona
Year
2023
before
after
before
after
A seamless blend of elegance and functionality
The primary element, a stylized "O" with a pocket, represents an open handbag with an organizer inside. The logo can also stand alone as the reversed "O," a memorable and sophisticated brand symbol.
Impact
The rebranding has been well-received by its clientele, allowing the brand to confidently present itself alongside iconic luxury labels and better communicate its dedication to quality and sophistication. This refined identity positions Popona as the natural choice for customers investing in high-end handbags.
