A complex signage and visual identity for Manifesto Market in Berlin
As a graphic designer in Heels Make Deals studio, I had the pleasure of creating the visual identity of the largest food hub in Europe: Manifesto Market in Berlin’s Potsdamer Platz district.
Manifesto Market Berlin
Disciplines
art-direction
visual identity
custom pictograms
complex signage
Client
Manifesto Market Berlin
Studio
Credits
Art direction: Kateřina Horká, Sabina Samuel, Tereza Kopečná
Photography & video: Lucie Mocková, Manifesto Market
Year
2023
Manifesto Market Berlin: The Biggest food hub in Europe
Manifesto was founded in 2018 in Prague and in 2022 began the announced expansion to Western Europe — Berlin, Germany. It is a two-story space with an area of 4,400 square meters, in which we can find up to 25 restaurants, 2 bars and other vendors.
Custom set of culinary icons & neon signage
These pictograms should give quick hints about the type of cuisine made in each bistro. In total, I have created 23 icons that identify the type of cuisine.
In addition to maintaining simplicity, readability and a uniform visual line, I had to consider the individual wishes of each of the restaurant in the creative process.
Unified visuality of the vendors
To create a unified visual identity for Berlin's market, we focused on using consistent typography for the names of all the restaurants. My responsibility was to prepare the print materials for production, which involved selecting a distinctive set of fonts.
Original opening soon signs
One of my tasks was to design vibrant, eye-catching "opening soon" signage. It features a bold, contemporary pictogram style that resembles oversized tools.
Custom designed pictograms that help with orientation in the space & inform about the rules
Along with labeling individual types of restaurants, my team and I created more general icons, such as the Beauty Booth and gender-neutral toilets.
Complementary Instagrammable points
I have designed a collection of visually captivating spots within the Manifesto food hub, aimed at enticing visitors to capture photos of these points and share them on Instagram.
