A campaign that breaks taboos around women’s intimate health
Challenge
Women often hesitate to talk about intimate health issues—after all, it’s not the easiest topic to bring up. I created a campaign for Gynella, an intimate hygiene brand, that highlights and educates about the benefits of measuring intimate pH. I designed a dedicated landing page and printed leaflets for this campaign, ensuring a cohesive visual identity across digital and print.
Gynella pH test campaign
Disciplines
art-direction
web design
UX/UI
Client
Studio
Heels Make Deals
Year
2023
An inviting, conversion-focused website that feels like advice from a friend
The result is an effective and user-friendly website that emphasizes conversions—specifically, the purchase of pH test papers. The content is written in a warm tone that feels like a conversation with a friend, simplifying the topic of pH and making it easily understandable for everyone.
Communication strategy: A friend on the other side
As a part of HMD, I co-created the communication strategy and upgraded the visual identity, supporting Gynella’s mission to approach women’s health openly and informatively. You can find additional information in this detailed case study that I created for HMD studio.
